Samsung Electronics as a prestige partner Guangzhou 2010 Asian Games, to give a special gift for the "City of Goats" of the latest technology of digital fountain. Located in Tianhe Square, a digital fountain measuring 9x6 meters allows for interaction with visitors through a screen that can display text or image input on the touch screen. Spray water flow in the digital arena-Asian Games to 16 is also present in various forms when visitors turn the fountain by using the touch screen.
Digital stream is then transformed into sophisticated patterns and text in bright colors with dazzling lighting and throbbing music. As part of the celebrations, Samsung also introduced a composite logo for the biggest sports event in Asia are. Designed by Alan Chan, famous designers from Hong Kong-based China, this composite logo will act as the face and feel of Samsung issued to Guangzhou in 2010. This logo will also be applied to all advertising media Samsung, clothing, publications and signage for the Asian Games. "The main element is the five petals are added to the symbol of the Asian Games 2010," "Flowers are blooming highlights Guangzhou, dubbed the Flower City, and five petals showing colorful and diverse culture as a lifestyle and exchange of ideas is going on across Asia," the designer explained further. Meanwhile, according to Gyehyun Kwon, head of Worldwide Sports Marketing Samsung, the creation of a Samsung Digital Fountain and the composite logo for the Asian Games are only 16 initial step of a Samsung support to Guangzhou in 2010. "Another interesting activity would be further released in the next 2010 years," he concluded.
